Campaigns & Advertisements

I collaborated with the Director of Medical and Director of Site Leaders to develop a multi-channel campaign introducing a new approach to parasite prevention. The campaign centered around a futuristic concept, positioning preventative care as “the visit of the future.”

I contributed to the creative direction and development of the campaign concept, including ideation and design of the “Quantum Dog,” a visual device used to represent innovation and long-term protection. Messaging such as “Building Tomorrow’s Dog Today” and “The Visit of the Future is Here”helped frame the campaign across platforms.

I designed campaign assets across social media, web, email, and in-clinic materials, creating a cohesive visual system across all touchpoints. This included physical components such as 3D-printed Quantum Dogs used within clinics, as well as a 25-minute internal educational video to support team understanding and rollout.

Taking the Quantum Leap

Video Played Across Every Veterinary Clinic on Client Facing TV’s & Ran on Social

Seasonal Video Played Across Every Veterinary Clinic on Client Facing TV’s & Ran on Social

Campaign concept development, visual design, video production, cross-channel execution

Role

Scope

Social, web, email, in-clinic materials, physical assets, internal education

I collaborated with the Sundberg-Ferar team to develop and produce a series of targeted advertisement campaigns promoting the studio’s educational programs. These campaigns focused on reaching specific audience segments by testing different messaging approaches, visual styles, and content formats.

Across this work, I contributed to concept development, copy direction, video production, and editing. Each advertisement was designed to communicate complex design concepts in a concise, engaging way while aligning with the studio’s brand and voice.

The campaigns were deployed through paid channels, including LinkedIn, and used to inform broader business development and outreach strategies. This work demonstrates an approach to design that balances creative storytelling with audience awareness and iterative testing.

IGNITION CoLabs

Role

Concept development, video production, editing, campaign visuals, copy collaboration

Scope

Multi-video ad campaign, targeted messaging, paid social deployment

Community & Promotional Campaigns

I produced a range of promotional content highlighting community initiatives, events, and organizational storytelling. This work focused on capturing real moments and translating them into engaging visual content that could be shared across social and digital platforms.

Projects included documenting programs such as the Michigan Design Challenge and other community-focused initiatives, as well as creating promotional videos and social content that reflected the organization’s values and culture. These pieces were designed to build awareness, strengthen brand presence, and communicate impact in a clear and approachable way.

Through a combination of filming, editing, and visual storytelling, I created content that balanced authenticity with intentional design, helping connect audiences to both the work and the people behind it.