I developed and applied visual systems across a range of projects, ensuring consistency across social media, print materials, web content, and internal communications. This work focused on creating repeatable structures through typography, layout, and visual language that could be used across teams and platforms.

At Veterinary United, I contributed to maintaining individual brand consistency across 25+ locations by creating social templates, marketing materials, and visual assets that could be adapted for different audiences while staying aligned with a unified identity. This included flyers, posters, business cards, internal materials, and client-facing communications.

I also supported brand development through identity work, editorial design, and digital content across freelance and studio projects. This included logo development, white papers, blog visuals, iconography, and website graphics, each contributing to a cohesive and functional visual system.

This work reflects an approach to design that prioritizes clarity, adaptability, and long-term scalability across multiple touchpoints.