Experimental & Academic Work
Student Work
My academic work explores design as a tool for storytelling, experimentation, and conceptual exploration. Through projects in typography, print design, and speculative experience design, I developed a strong foundation in visual systems, layout, and narrative structure.
These projects often focused on translating abstract ideas into tangible formats, from typographic poster series and book design to speculative environments and experiential concepts. Each project emphasized craft, research, and visual hierarchy while encouraging exploration of new formats and creative approaches.
While these works originated in an academic setting, they reflect an ongoing interest in pushing design beyond purely functional applications and into spaces where visual communication, narrative, and environment intersect.
Project Harmony: Speculative Scaling Design Solution for EV Charging
Float Detroit: Speculative Design for Fixing Flooding & Reusing Water
Concept development, typography, layout design, print production
Role
Scope
Book design, poster design, speculative environments, typographic exploration
Personal Work
I collaborated with the Sundberg-Ferar team to develop and produce a series of targeted advertisement campaigns promoting the studio’s educational programs. These campaigns focused on reaching specific audience segments by testing different messaging approaches, visual styles, and content formats.
Across this work, I contributed to concept development, copy direction, video production, and editing. Each advertisement was designed to communicate complex design concepts in a concise, engaging way while aligning with the studio’s brand and voice.
The campaigns were deployed through paid channels, including LinkedIn, and used to inform broader business development and outreach strategies. This work demonstrates an approach to design that balances creative storytelling with audience awareness and iterative testing.
Role
Concept development, video production, editing, campaign visuals, copy collaboration
Multi-video ad campaign, targeted messaging, paid social deployment