I contributed to the design and execution of branded experiences across conferences, community events, and public-facing initiatives. This work involved translating brand identity into physical environments while also supporting the campaign content that led up to each event.

For conferences such as AVMA, MIVETCON, and the AKC Motor City Winter Classic, I developed booth backdrops, table displays, signage, and promotional materials that created a cohesive and recognizable presence on-site. These environments were designed to attract attention, communicate key information quickly, and support interaction within fast-paced event settings.

In addition to physical design, I created supporting digital content—including social media posts, promotional graphics, and pre-event materials—to build awareness and engagement leading up to each event. This ensured continuity between online messaging and the in-person experience.

I also supported on-site execution and documentation, capturing photography and video that could be repurposed for continued marketing and storytelling after the event. This work reflects an understanding of how campaigns extend beyond a single moment, connecting digital, physical, and post-event content into one cohesive experience.